PR Writing
AI Press Releases
Get Deleted.
Journalists receive hundreds of pitches daily and have developed a sharp sensitivity to AI-generated patterns: templated leads, hollow newsworthiness claims, and the structural giveaways of generated text. HumanTone rewrites your PR copy to sound like it came from a communications professional who actually believes in the story.
- Press releases that read like news, not output.
- Media pitches that get opened and considered.
- Thought leadership that builds real credibility.
Humanizer
Purpose: press release for a Series A funding announcement
Tone: professional, direct, no hype
Avoid: superlatives, vague impact claims, AI patterns
Audience: technology and business journalists
The Problem
Journalists Can Spot AI Copy in Three Sentences.
AI press releases don't get picked up
Journalists and editors receive more pitches than ever and AI-generated ones are becoming easy to identify: the same templated lead paragraph, the same hollow newsworthiness framing, the same quote structure with generic executive statements. When a press release reads like generated text, it signals that no one thought carefully about why this story matters. It gets deleted without a response.
With HumanTone
HumanTone rewrites press release copy to read like it was written by a communications professional who understands what makes a story newsworthy and how to present it to a specific journalist's beat. The structure and phrasing read like a person, not a template filling in placeholders.
Pitches that sound templated don't get opened
A media pitch gets one chance in an inbox. AI-generated pitches follow a recognizable pattern: templated opener, perfectly structured three-sentence story summary, call to action. Journalists have seen this format from thousands of tools. When the pitch reads like output, it gets archived before the journalist even considers the story.
With HumanTone
Custom Instructions define the exact tone for each pitch: the journalist's beat, the angle that makes this story relevant right now, and the way to frame the value without sounding like a PR tool. Every rewrite sounds like a human who actually reads that journalist's work.
AI thought leadership undermines the expert's credibility
Bylined articles, op-eds, and executive commentary derive their value from the genuine perspective of the person attached to them. When thought leadership reads like AI, it signals that the expert is not actually behind the words. Readers, editors, and peers notice. The credibility the piece was supposed to build gets damaged instead.
With HumanTone
Custom Instructions capture the executive's actual voice: the way they frame problems, the vocabulary they use, and the opinions they actually hold. Every rewrite sounds like the specific person whose name is on the byline, not a language model approximating expertise.
Platform Spotlight
Every PR Format Has a Different Audience.
Press releases go to editors. Pitches go to journalists. Thought leadership goes to readers. One tool, separate instruction sets for each.
One Shot in an Inbox.
A journalist decides in seconds whether a pitch is worth reading. AI-generated pitches have a recognizable structure that signals immediately: someone used a tool, not a person with a story. HumanTone rewrites pitches to sound like they came from a communications professional who actually researched the journalist and has a real reason to believe this story fits their beat.
Purpose: pitch for a tech startup funding announcement
Tone: direct, confident, no PR jargon
Avoid: superlatives, hollow hooks, generic claims
Audience: tech journalists covering early-stage companies
News That Reads Like News.
Press releases circulate through wire services, editorial desks, and journalist inboxes. AI-generated releases are increasingly recognized by pattern: templated lead paragraphs, formulaic executive quotes, and hollow claims about market impact. HumanTone rewrites press release copy to read like it was written by someone who knows how newsrooms work and what makes an editor stop to read further.
Purpose: press release for a product launch
Tone: professional, factual, direct
Avoid: superlatives, jargon, hollow market claims
Write Under Your Name. Sound Like You.
Bylined articles and op-eds build credibility only when they sound like the person who wrote them. When an executive's thought leadership reads like AI, the expertise it was supposed to demonstrate gets questioned instead. HumanTone rewrites the content to match the actual voice, framing, and perspective of the person named on the byline.
Purpose: executive op-ed for a fintech publication
Tone: direct, opinionated, grounded in experience
Avoid: generic observations, hollow predictions
Keep: specific examples, original framing
Custom Instructions
Set the Voice for Every PR Deliverable.
Custom Instructions define the tone, framing, and phrasing rules for each type of PR output. Pitches, releases, and thought leadership all need a different voice. Define them once and apply them consistently.
- Purpose: media pitch for a healthcare technology product
- Tone: direct, credible, no buzzwords
- Avoid: "revolutionary", "disrupting", "game-changing"
- Audience: health technology journalists at national publications
- Format: short paragraphs, specific hook, clear story angle
One instruction set per PR format. Consistent credibility across every deliverable.
Custom Instructions
Purpose: media pitch for a healthcare technology product
Tone: direct, credible, no buzzwords
Avoid: "revolutionary", "disrupting", "game-changing"
Audience: health technology journalists at national publications
Format: short paragraphs, specific hook, clear story angle
Features
Built for Communications Professionals Who Know the Difference.
Every feature designed for the PR writer, agency, or in-house team that knows tone is the difference between coverage and the trash folder.
Voice Preservation
Custom Instructions capture the communications voice for each client or executive: tone, preferred vocabulary, phrases to avoid, and the framing that fits the brand or byline. Every rewrite applies them consistently across every deliverable.
Format-Specific Profiles
Maintain separate Custom Instructions for pitches, press releases, and thought leadership. One account, separate voice profiles per format and per client. Paste the relevant set when processing each type of PR output.
AI Likelihood Score
Check the AI detection score of your PR copy before it reaches a journalist or editor. Know exactly where it sits before it goes out. Rewrite again if the score needs to come down before sending.
Hidden Symbols Detection
AI tools often embed invisible Unicode characters into generated text. These can be flagged by detection tools or cause formatting issues when copy is pasted into wire services, email clients, or editorial CMS platforms. The free Hidden Symbols checker finds and removes them before you send.
Who Uses It
Whether you pitch ten journalists a week or publish one executive op-ed a month, HumanTone keeps your PR copy sounding like a real person behind a real story.
FAQ
Questions &
Answers.
Everything you need to know before you start.
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Content That Sounds Human.
Published Faster.
Start with 1,000 free words. No credit card. See the result in seconds.